X+1.4+Stakeholders

= Unit 1.4 Stakeholders = = = __KEY WORDS__: INTEREST INFLUENCE MATRIX CONFLICT LOBBYISTS PRESSURE GROUPS

Key Issues we looked at :
 * What a stakeholder is, and how their level of interest and influence may vary
 * There might often exist a conflict of interest between stakeholders and the managers role is to manage that conflict (eg customers prefer as low a price as possible, while shareholders might be pushing for as high a price as possible.)
 * A useful tool is to identify them in a Matrix, with relative levels of interest and influence, and thereby know whom to prioritize and to what extent
 * A good manager should know what is required to keep the different Stakeholders out of the 'High/High' matrix cell.

MrM says //"This needs clarifying : 'Shareholders are an example of a Stakeholder!' & Shareholders key interest would be 'level of dividends + share value'. Their interest would be 'medium' - in that as long as dividends are paid and share value is stable or rising they might well prefer a low profile - while their 'influence'- especially collectively would be 'very high'. A manager might ensure that during an A.G.M. all members receive invites in advance, have an opportunity to express opinions and all financial details are clearly explained. This would probably keep their 'interest' levels low."//

An article that links the concerns in the USA Nuclear Industry as a result of the problems in the Japan Nuclear Industry, brought about by the earthquake/tsunami of March 2011. The role of Lobbyists as a stakeholder group is examined.



Powerpoints used :