X+5.6+Research+and+Development

RESEARCH & DEVELOPMENT
The IB Syllabus identifies the following as the key things an IB student should know from this section..

// essentially R&D..... // // (a) creates opportunity for greater sales and (long term) profits // // (b) strengthens brand reputation & customer loyalty //
 * 1/* the importance of R&D for a business**

// - think of the touchscreen swipe technology on most phone screens these days. Prior to the first example coming out there was NOT a great cry by customers for something more convenient - customers didn't know they 'needed' touchscreen until touchscreen was given to them, then - and only then - did they realize they loved it so much //
 * 2/* the importance of meeting customer "unmet'needs - including needs they didn't even know they had**

// Product, Process, Positioning & Paradigm //
 * 3/* the 4P's of Innovation Types **

// essentially 'adaptive' is updating, improving, tweaking, changing a product that already exists // // while 'innovative' is about creative something new // // - sometime the boundary between the two is unclear - that's fine, just indicating any given creation could be either - and explaining why you are saying that - is knowledge enough. //
 * 4/* the difference between adaptive creativity & innovative creativity**

// These are various and usually include // // (a) the type of industry the organisation is in - technology + fashion change very quickly and so attract innovative firms, while jewelry and sport do not. // // (b) the organisational culture and leadership // // (c) ethical considerations //
 * 5/* the factors that affect the levels of R&D in an organisation**

__This resource covers__ : The link between 'R&D'+ Innovation Factors affecting the levels of R&D

__This one covers__ : Importance of R&D Types of Innovation (the 4Ps) Types of Creativity